UHF Television Broadcasting in Japan

Digital Terrestrial Television Broadcasting (DTTB)

A report on the digital terrestrial television broadcasting system (ISDB-T: Integrated Services Digital Broadcasting-Terrestrial) was presented to the Minister of Post and Telecommunication by the Telecommunications Technology Council (TTC) in May 1999 after the largescale field trials conducted by the Association of Radio Industries and Businesses (ARIB). At the ITU-R Study Group 11 Meeting in...

A Vhf-uhf Television Turret Tuner

ITH the advent of ultra-high-frequency television and the subsequent allocation of specific UHF channels, the need for a VHF-UHF television tuner becomes apparent. This tuner should ideally make the maximum use of the same components on VHF and UHF, so that there would be a minimum duplication of parts. This design should be one which would give optimum performance and still be easy to fabricat...

Advertising Revenue Optimization in Live Television Broadcasting

In live broadcasting, the break lengths available for commercials may not always be fixed and known ex ante (e.g., strategic and injury time-outs are of variable duration in live sport transmissions). Because advertising represents a significant share of the broadcasters’ revenue, broadcasters actively manage that revenue by jointly optimizing their advertising sales and scheduling policies. We...

Competition, Regulation, and Performance in Television Broadcasting

Managing Real Options in Television Broadcasting

This paper examines the mix of technical, regulatory, and business strategy issues that arise in implementing next generation broadband platforms in Europe. Our review of some European studies on NGAN in Europe and our specific focus on the Italian situation, in particular on the competitive situation in Milano, shows the relevant flaw of continuing to advocate national patterns of regulation. ...